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Client Testimonials

Wow! He is knowledgeable and knows his market through and through. He instills trust, honesty, and integrity. He is realistic and portrays an honest assessment of all the pro's and cons! He and his staff are quick to respond to your inquiries. By visiting his business suite, you meet a whole host of specialized, knowledgable support personnel, and you sense an aura of friendliness, professionalism and discipline. Their advertising techniques are state of the art and he is way ahead of his competitors, a leader in his field, not a follower. The old time large realtor firms we talked to were slow to react while Alan Shafran is like an agile gazelle. The set-up of Alan's business remind me of one of the world's great symphony orcehstra, harmonious and well-balanced, with a range of top class musicians, under the baton of Maestro Alan Shafran.

Huibert & Debbie, Carlsbad, CA

The Alan Shafran Group is the Premier real estate company in Carlsbad. Professional and personalized service is what sets them apart and makes them the best in the industry. From searching for homes on their website that lists all home for sale in the MLS, with neighborhoods, stats and local information through the close of escrow, they are with you all the way. I highly recommend them if you are selling or buying a home.


Alan and his team are top notch. They helped my mother with the sale of her home in Carlsbad and made the process so easy and smooth for her. She was very apprehensive about the whole process and they were there every step of the way to assist in any way possible. They really went above and beyond in all aspects. I would highly recommend Alan Shafran to anyone in North County area looking to buy or sell a home.

Bevin B, Oceanside, CA

Alan and his very capable, warm and professional team did a wonderful job selling our South Carlsbad house. We re-listed with Alan after we were unable to close the house with another firm. He got us the price we wanted, personally "handheld' us through the complex process of negotiating and managing the sale, and gave us first class treatment. While our house was not at the top dollar level that Alan often handles, he treated it like it was.

Peter Krasilovsky, Carlsbad, CA

Alan and his team are second to none! Alan's years of experience shine as he thoughtfully guided us through the selling process and gave us realistic expectations of the marketplace. I highly recommend The Alan Shafran Group! They're a team of professionals who worked tirelessly to get our home sold & for top dollar!

Amanda Carlsbad, CA

We recently hired Alan and his team (based on reputation alone, no personal connection) to help us sell our home in Carlsbad and are so happy we did. Not only did he sell the home within a matter of weeks, the process was unbelievably smooth and efficient. Alan and his entire team offered a level of experience, expertise and professionalism that far exceeded our expectations as first-time sellers. Even though ours was not a million-dollar listing, we were treated like million-dollar clients every step of the way, with amazing personal attention and dedication from Alan himself throughout the process. He and his team are responsive, friendly and their meticulous approach to all the details of our sale let us know we were in excellent hands. If there was the odd hiccup, they handled it with grace and ease, and we always felt very comfortable with their approach and knowledge of the industry and its ins and outs. We will definitely be calling on Alan to sell our next home and would happily recommend him and his team to anyone in the area. 

Raluca and Chris, Carlsbad, CA

Alan Shafran and his team helped us sell our home. Alan was very easy to work with and is a true professional. He was straightforward, easy to understand, communicative, and helpful at every turn. He correctly predicted the value of our home and worked tirelessly to make sure we got the best price we could. He was very strategic and worked in our best interest. We were nervous about our sale because there were homes in our neighborhood that had been listed for a considerable time. Ultimately, Alan got our home sold quickly and at a price above anything that had sold in our neighborhood. Everything that Alan and his team did for us was of the highest caliber. The marketing of the home was so good it made me want to purchase my own home!

Bob, Carlsbad, CA

We were happy we chose Alan Shafran as our realtor to sell our home in the La Costa Carlsbad area. Alan and Brent and the entire team were all professional, knowledgable, responsive and a pleasure to work with throughout the entire sales experience.

Alan provided us with a fantastic web presentation upon our initial meeting. In addition, he produced a dozen or so youtube videos for us to watch to inform us of the sales and escrow process as we went along. We were always in the loop with weekly updates and calls from Alan and he remained patient and persistent to sell our home at top dollar in a tough market.

If you are buying or selling a home in north county San Diego, we highly recommend Alan Shafran and his well orchestrated and top notch team!

Wendy Johnson, Encinitas, CA

Last September, we decided to list our beautiful Aviara/Carlsbad home for sale. Seeing that we had previously worked with Alan's team of highly-skilled experts, in an unequivocally successful buyer representation, naturally, our first and only phone call was to the Alan Shafran Group. 

As the old adage goes, and as I've come to learn in my 30 years as a business proprietor, "You don't get a second chance to make a first impression." With that in mind, Alan showed up to the initial listing appointment right on time and 100% prepared. He provided a personalized package with pertinent documentation, not only outlining ease of the entire listing process, but a real-time market analysis customized for our property and surrounding area. This data greatly simplified the meeting, hence, making it extremely productive.  Information pertaining to all of our important questions was literally at our fingertips, and every last detail was carefully explained. 

During the weeks that followed, the Alan Shafran Group, in aggregate, worked in a manner conducive to a well-oiled machine, and if described in a single word, it would be efficiency. The entire team, like clockwork, was continuously on the same page.  Moreover, the company is up to speed with new technologies, their communication was endless and unmatched in our eyes and, as with our last transaction, worked untiringly with us as each and every phase of the process came to a successful conclusion. 

All told, we can honestly say, with unwavering confidence, that Alan Shafran is the most straightforward, knowledgeable, and trustworthy real estate professional we have ever had the privilege of working with. There is absolutely no comparison -period. To say that his level of organization, leadership, reliability and expertise is unmatched would still be an understatement. 

We continue to be so impressed by the entire group and cannot recommend them enough. Thank you all once again for a fantastic experience!

Jimmy & Lori, Carlsbad

We had the great pleasure of working with Brent Hansen who was our wonderful agent. He was AMAZING! I would absolutely recommend the Alan Shafran team if you are in the buying/selling market. Brent was professional, supportive, attentive and he became our biggest advocate when dealing with the most ridiculous sellers of our now new home. He really worked his tail off for us and we appreciate him so much for that. I've heard horror stories about agents taking advantage of first time buyers. Brent, along with the entire staff of the Alan Shafran group, was great to work with. Thank you for finding our diamond in the rough.

Vanessa, Calrsbad, CA

We worked with Alan's team for both the sale of our prior home as well as the purchase of our new home. They work as a team so that you receive specialized assistance in each area. Alan deals with the most important areas: consulting on financial matters and negotiating the deal while the rest of the team is focused on meeting the day to day needs of the customer. I want to extend a special thanks to the team & Brent for the high touch service. We had very high standards and this team met them quite nicely. I'd definitely recommend Alan's team to anyone looking to buy or sell in North San Diego County.

Ben Catalano, Carlsbad, CA

Alan Shafran should be known as the Real Estate King of Carlsbad! His knowledge of the community, pricing and the current real estate market is beyond excellent. Our home sold after only 36 days on the market! It was a pleasure to work with Alan and his staff. The entire journey from listing the home to closing the deal was an enjoyable experience.

Judy, Carlsbad, CA

We had a great experience with Alan Shafran and his team. They were very professional, timely, responsive, and did everything to sell our house. Other agents had our listing in a much better market, and Alan got the job done. I will work with his team again. I highly recommend him.

Donna, Carlsbad, Ca

I wish I would have chosen to work with Alan the FIRST time! Alan sold my house in such a short time and I was extremely impressed. I had other agents list my home before him and for over 6 months they were never able to sell my house. When I switched to Alan he immediately sold my home, was knowledgable, and gave me really great advice. I cant even explain how much I appreciated the time and attention that he gave to me. He made me feel so important and gave me peace of mind which is all I wanted. It was an absolutely wonderful experience for me. I even referred one of my new neighbors to Alan and he sold that house immediately as well. If I ever buy a or sell a home in the future Alan will be the first person I call.  

Nina Kay, Encinitas, CA

I met Alan through a mutual friend and I'm glad I did! When it came time to sell our home he was my first call. After meeting with a couple of other agents I realized that none of the other agents I met with even came close to Alan or his knowledge of the La Costa area. He came to our house with a whole packet full of information on our home and the surrounding area. We listed with him and sold our home in just under a month.

Melissa O, Oceanside, CA

 had the crazy idea that I might want to sell my house in Encinitas with the thought that I could make enough to pay cash for a new place. So I went on the hunt for potential new places and that's when I met Tim Feuling at an Open House. His friendly and easy going personality made it easy to talk to him about what I was thinking and he agreed that it was a great time to be thinking that way. Tim & the whole Alan Shafran team made it easy to sell my house. They were clear about what I needed to do and represented my interests fairly and honestly. My house sold in a heartbeat and Tim worked hard to find me a new home even if what I was looking for wasn't quite defined. Condo? House? Fixer? we looked at all of them. Then we walked into a place and we both said "this feels like your house". Tim negotiated a great deal for me on my new place and 17 days later I got the keys. With just the right amount of hand-holding & reassurance Tim & the Alan Shafran Team made it easy for me to sell my old place and find my new home. I appreciated the care and consideration the whole team had during both transactions.

Krista Mays, Encinitas, CA

We used Alan for the sale of our home. He demonstrated strong communication skills and a deep understanding of the local real estate market. Alan designed and executed a good selling strategy. He helped us price the house correctly and react to changing market dynamics. Alan's marketing campaign was impressive (e.g. photos, brochures, on-line campaigns). He and his staff were all professional, responsive and attentive to our needs. It was a stressful and challenging process for us and we always felt we were in good hands. I highly recommend Alan to other sellers (and to buyers as well).

Scott R, Carlsbad, CA

Tom & I truly appreciate your thoughtfulness- what a perfect example of the care that you and your staff have provided throughout the entire listing and sale process of our home.

Sheryl Carlsbad, CA

My property was listed with Redfin for over 3 months without receiving any offers. I decided to give Alan's group a try. I received an offer within 4 days! The great thing about Alan's services is not only the speed of selling the property but all the complimentary truly professional services including a connection to a great staging company, handling the negotiations, the escrow services, the inspections and removal of contingencies and completing the sale. Alan's services made it incredibly easy and almost stress-free through the entire process. Very efficient and professional group including his incredible staff. I highly recommend him. Don't waste your time on anyone else.

Arie M, Carlsbad, CA

What can I say?. Had an offer in 4 hours and a great price. 

That's not the story though. He knew the market and not just what was priced or sold in the area, but why. He told us what the right pricing was and why. Once the offer was accepted he stayed engaged until the close. He and his staff were attentive to the details, and they made sure the experience was one the would not be easily duplicated by others.Don't waste your time elsewhere.

Linda V, Carlsbad, CA

We worked with Alan to sell our house in Carlsbad. He is bar-none the best realtor I have ever worked with. His greatest strength is that he is a top-notch negotiator on your behalf. We had a difficult situation where a buyer backed out and he elegantly, yet toughly negotiated the deposit for us. Since a lot of real estate depends on a savvy negotiator, this really is a huge asset. He is also a quintessential professional, always available and always professional. He is tough, yet friendly. He is a straight shooter, but not offensive. He is smart and seasoned. On some of the negative comments, ignore them. There are reasons why The Shafran Group mandates a second loan approval and it goes back to negotiations. It buys time for them to sniff out the seriousness and quality of the buyer. In essence it qualifies the buyer. Given how many homes fall out of escrow, I think it is a brilliant strategy. It protects the buyer, the Shafran Group's priority. In summary, if you want the best of the best, hire Alan and The Shafran Group. You won't regret it!

Victoria, Los Alamitos, CA

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